Ultimate Brainstorming

$5.00

The Ultimate Brainstorming IQ Matrix delves into the process of brainstorming to help solve organization-wide problems. The mind map specifically breaks down the process of group brainstorming within a workshop setting. This map, however, isn’t only for group brainstorming. The techniques presented here can also be used for individual brainstorming activities. Specifically, the map breaks down the advantages of brainstorming, how to prepare for a brainstorming session, how to execute a brainstorming session, and the various brainstorming activities you can undertake to generate creative ideas.

Who is this map for?

  • Anyone who would like to utilize brainstorming in a work or team environment.
  • Anyone interested in learning how the brainstorming process works.
  • Anyone who wants to use brainstorming to help generate creative ideas.

“Many ideas grow better when transplanted into another mind than the one where they sprang up.” — Oliver Wendell Holmes


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The Ultimate Brainstorming IQ Matrix delves into the process of brainstorming to help solve organization-wide problems. The mind map specifically breaks down the process of group brainstorming within a workshop setting. This map, however, isn’t only for group brainstorming. The techniques presented here can also be used for individual brainstorming activities. Specifically, the map breaks down the advantages of brainstorming, how to prepare for a brainstorming session, how to execute a brainstorming session, and the various brainstorming activities you can undertake to generate creative ideas.

Here is a quick breakdown of each branch of the Ultimate Brainstorming mind map.

  • Advantages of Brainstorming: The first branch of this map walks you through some of the main advantages of brainstorming on a personal and a company-wide level. These benefits are, however, not just limited to organizations. Every individual who goes through the process of brainstorming can gain similar value.
  • Preparing for Brainstorming: The second branch walks you through a four-step process that will help you and your organization prepare for a brainstorming session. The steps involve laying out your goals and areas of focus, setting boundaries for the session, identifying available resources and requirements, selecting a suitable location, and creating a schedule for the day’s brainstorming activities.
  • Executing the Brainstorming Session: The third branch of this map explores the process of how to successfully execute a brainstorming session. Two key components of this process include outlining the ground rules for brainstorming and putting together a session structure and theme for the day. This structure typically involves five steps starting with the statement of the problem, which lays down the groundwork for what’s to come.
  • Brainstorming Activities: The final branch of this map explores just a few of the many activities you can use during a brainstorming session. Typically, you would begin the session with a few Ice-Breaker activities that are used for connecting participants, for setting expectations, and for getting started with brainstorming. Then afterward, you can typically get into the more involving brainstorming activities that will become the focus of the session. Two brainstorming activities explored within this mind map include the Fishbone Diagram and Post-Up. Many more activities are included in Arthur Kaptein’s Ultimate Brainstorming

This map provides a roadmap and framework for conducting a brainstorming session. Referencing it regularly and committing it to memory will help you to embed these concepts and ideas into your subconscious mind.

A mind map, of course, does this beautifully because it mirrors the synaptic connections made in your brain as you try to establish new habits of thought and behavior. It brings together key concepts and ideas that help your brain to fully integrate and process this information. The brain, subsequently, rewires itself as it attempts to establish new habits of mind. It’s an ideal tool for creating lasting change and transformation.

The brainstorming process is something that takes time and effort. It’s something that also requires a company-wide commitment. However, the more time you put into brainstorming, the more you and your organization will benefit from fresh ideas that will help increase the bottom line.


When you purchase the Ultimate Brainstorming IQ Matrix you will receive:

  • A PDF copy of the IQ Matrix, which you can use for printing in high resolution.
  • A JPG image file of the IQ Matrix, which is ideal for viewing on tablets and mobile devices.
  • A Desktop Background version of the map you can use for reference on your computer.
  • A MindManager file for those who wish to edit the content of the IQ Matrix.
  • A printable PDF summary of this IQ Matrix that provides you with more insights into this topic.

Additional visual resources and variations of this IQ Matrix might be added to your account page at no extra cost in the future.

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